building prospect & CRM databases

We build , manage and host in-house or remotely both Prospect and CRM databases for banks, building societies, insurance, FMCG, telecoms, publishing, and catalogue companies across a wide range of technology platforms such as SQL & Oracle using software analytics including SAS and Alterian. Here at the beginning of the customer data journey we deliver best practise , on time , every time.

data buying & data quality

As we are owned by neither a data owner or media buyer, we are totally independent when buying both B2C & B2B data. Our data quality software and expertise likewise spans both experience in the differing needs of both B2C and B2B.

multi-channel campaign optimisation

The great thing about direct response channels, whether they are on-line or off-line is that their performance is measurable. In this multi-channel world of interactive communication with so many campaigns running across so many channels across the year, what is performing best?

As thought leaders we have developed proprietary software to determine how each customer should be approached, through which channel, how often and with which offer. Our software and implementation methodology is truly leading edge. During implementation we usually start with a scoping consultancy exercise, implement the our software, followed by help in process and cultural bedding in. Our key products are:

• multichannel optimizer
  
• customercampaign optimizer
  
• totalmarketing optimizer

With one client we increased sales by 20%, and reduced their direct marketing costs by 30%. A great case of having your cake and eating it too!

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