MDB win the inaugural 2007 Technology for Marketing Award in the 'Best Use of Campaign Management Software' category with our client Royal & SunAlliance. Marketing Databasics Full Profit Potential solution for Royal & SunAlliance includes predictive modelling, campaign management, web distribution of leads and MI reporting all within one integrated environment.
In the first 6 months, the initial investment has already been paid back with £600k flowing from the first win-back and cross sales campaigns. With the rapid growth of campaigns, FPP is on target to return over 10 times the investment in the next three years.
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MDB purchase Results Europe from the lifestyle data company DLG in a move that will increase our skills in providing enhanced analytics to its clients. David Perkins, chief executive of Marketing Databasics, said: "Results Europe has a great track record in providing top-level intelligent analytics to its clients such as:
Orange B2B, Thomson Holidays Long-Haul, AXA and Arriva
The ability to combine Results' and MDB's skills in providing customer insight and campaign management, to support our clients by improving return on investment, is exciting." Results Europe will immediately be reb-branded Marketing Databasics, London.
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MDB win the 'Business-to-Business' and 'New Database Project' categories in the Direct Response Intelligence Awards, plus 'Best Database Software' in the Marketing Direct SMART Awards. SMART Judges cited the project's 'demonstrable results' as one reason why it was the category's stand-out winner.
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Barclays customer insight team choose our datasteps™ assessment tool to help ensure that they are levereging true value from effective analysis of the customer data.
In addition to this Barclays were keen to get an across-the-board health check of how customer data is captured, structured, analysed and used to increase customer value and warmth.
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HBOS plc has selected us to provide a new marketing database system, as part of a retail strategy to improve marketing effectiveness.
The database is to be used for extending the use of predictive models across the customer base, allowing HBOS to improve customer targeting for existing and future campaigns and increase response rates as a result.
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Britannia has renewed its contract with us for a further three years to provide database marketing services based on the Alterian Marketing Suite.
Building on an existing eight year relationship, MDB is tasked with generating further value from Britannia's customer data and increasing the efficiency of marketing spend
Achievements in 2005 include increasing revenue from direct marketing by 20% with a 30% cost reduction.
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Chelsea Building Society chooses us to provide a marketing database system to increase effectiveness of its marketing campaigns and shift towards a customer-centric strategy.
The new system will allow Chelsea to plan, execute and measure customer-focused campaigns aimed at acquiring and cross or up-selling customers.
Achievements in 2005 include increasing revenue from direct marketing by 20% with a 30% cost reduction.
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customercampaign optimizer solution for Britannia Building Society has helped Britannia enjoy a 20% increase in revenue from its Direct Marketing activity from a 30% reduction in total spend.
The system built by us for the R&SA comprises - campaign management, integrated predictive modeling via our ModelMaster product, MI reporting and web distribution.
The main distribution channel used by R&SA Commercial is the Key Account Management (KAM) network. The new system will provide the KAMs with management information, targeted campaign leads and performance statistics to enable them to achieve the increased revenue targets.
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MDB win the 2005 Institute of Direct Marketing Data Innovations Award for their customercampaign optimizer.
MDB win their 3rd Gold Award of 2005 at the October 'SMART' awards for their customercampaign optimizer.
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